Transak, the stablecoin payments infrastructure behind 450+ apps globally and MetaMask’s long-time fiat onboarding partner, is now exclusively powering stablecoin onramping through MetaMask’s Deposit button, including upcoming support for MetaMask USD (mUSD), the wallet’s newly launched native stablecoin. Starting today, September 15, MetaMask users in the US and EU will for the first time be able to purchase mUSD, as well as buy stablecoins like USDC and USDT at near 1:1 rates without leaving the app, using Transak’s white-label APIs and named IBAN capabilities.
This marks a major shift in how wallets and crypto apps are approaching on-ramping and stablecoins.
MetaMask, used by over 100 million people worldwide, is moving beyond traditional third-party widgets and redirects to offer a fully embedded experience, one designed to reduce friction, cut costs, and make onboarding feel as seamless as using a neobank.
This announcement comes on the heels of two major developments: Transak’s recent strategic fundraise to scale its stablecoin infrastructure globally, and MetaMask’s launch of its own native stablecoin, MetaMask USD. mUSD is issued by Bridge, a Stripe company, and powered onchain by M0, a decentralized stablecoin infrastructure and liquidity platform. Deeply integrated into MetaMask’s wallet, mUSD together with Transak’s embedded 1:1 stablecoin onramp further strengthens MetaMask’s role as a gateway for mainstream stablecoin adoption, giving users both a seamless fiat-to-stablecoin experience and a wallet-native digital dollar to use across web3.
Why MetaMask Made This Move
Historically, the on-ramp experience in wallets like MetaMask focused on giving users access to crypto assets, but the way people use those assets has changed. Today, MetaMask is evolving to meet those needs, supporting a broader set of use cases beyond trading, from payments and remittances to everyday financial activity. Transak’s native on-ramp feature makes it easy and affordable to top up the MetaMask Card, empowering users to seamlessly manage their funds for real-world financial utility.
Today, stablecoins aren’t just for trading; they’re powering payments, remittances, savings, and everyday financial activity across dozens of apps and use cases. MetaMask’s new deposit flow reflects this shift, helping users move from fiat into self-custody in a way that feels familiar, fast, and utility-driven, offering more everyday value.
By integrating Transak’s white-label infrastructure directly into its app, MetaMask is giving users:
- Transparent, 1:1 stablecoin purchases
- A new “Deposit” button powered by bank transfers (SEPA/Wire/ACH) and cards (Visa/MasterCard/ApplePay/GooglePay)
- Named IBANs (Virtual Bank Accounts) for each user (to be launched later this year)
- A native, branded experience with no popups or redirects
“Buying crypto should feel as smooth and safe as using your bank app,” said Lorenzo Santos, Senior Product Manager at MetaMask. “With Transak’s white-label integration, we’re able to offer that experience, bringing together the reliability of fiat rails with the ownership and control of self-custody.”
“This experience is built for the millions now looking to onboard into crypto, not as traders, but as everyday users. It brings the benefits of global payments and smart contracts to the forefront, making them accessible at last, and laying the groundwork for the next wave of adoption.”, said Sami Start, Co-Founder & CEO of Transak
Why This Changes the Game
Until now, most on-ramping services into crypto were expensive and inconsistent; users regularly lost 2–5% of their funds to card fees, spreads, and hidden charges, on top of clunky redirects and failed transactions. For wallets like MetaMask, onboarding new users to self-custody has traditionally involved tradeoffs between convenience and control.
With this launch, that equation flips.
By focusing deeply on stablecoins, Transak has rebuilt its infrastructure end-to-end:
- Stablecoin-first onboarding flows
- Direct partnerships with banks and stablecoin issuers
- Optimized payment routing and liquidity aggregation
Transak now offers near 1:1 stablecoin purchases, delivered natively inside MetaMask. The result is a new standard for how crypto should feel: fast, affordable, and intuitive, like topping up a neobank wallet, not navigating a crypto maze.
About Transak
Transak is the payments infrastructure for stablecoins and crypto. With its Virtual Account APIs and compliance-ready rails, Transak enables apps to onboard users, facilitate cross-border payments, and support multi-party payment flows, natively within their platforms.
Integrated by 450+ apps and used by over 10 million users globally, Transak powers fiat-to-crypto and crypto-to-fiat transactions through bank transfers, cards, local payment methods, and stablecoins.
Transak operates globally, with a base in Miami and offices in London, Bengaluru, Dubai, and Hong Kong.
Learn more at transak.com or follow us on X and LinkedIn.
About Consensys
Consensys is the leading Ethereum software company, building the infrastructure, tools, and protocols that power the world’s largest decentralized ecosystem. Founded in 2014 by Ethereum co-founder Joseph Lubin, Consensys has played a foundational role in Ethereum’s growth, from pioneering products like MetaMask, Linea, and Infura to shaping protocol development and staking infrastructure. Today, Consensys continues to lead Ethereum’s evolution through strategic R&D and direct contributions to network upgrades like the Merge and Pectra. With a global product suite and deep roots across the ecosystem, Consensys is uniquely positioned to accelerate Ethereum’s role as the trust layer for a new global economy, one that is decentralized, programmable, and open to all. To learn more, visit consensys.io
