A high-growth remittance app embedded Transak's fiat-to-stablecoin on-ramp to undercut legacy transfer giants on price, settle in minutes, and turn first-time senders into monthly regulars.
The partner is referred to here as "the Partner." All figures are aggregated and rounded to protect commercially sensitive data.
The Partner
The Partner is a mobile-first remittance app serving the Indian community living and working across the Euro region. Think nurses, engineers, students, and shift workers who move money to family back home on a near-monthly cadence.
It is a category with one brutal truth. Customers judge every service on a single number, i.e., how much of their money actually arrives. Brand loyalty is thin, and the moment a cheaper option appears, people switch. To grow, the Partner had to be the cheapest credible option and feel effortless enough that users never wanted to leave.
The Challenge
In remittance, price is the product.
The incumbents (the household-name transfer giants) move billions a day, but they charge for it. To win share, the Partner needed to land meaningfully cheaper while still settling fast and feeling familiar.
That ruled out anything that looked or felt like "crypto." No widgets. No redirects to unfamiliar exchanges. No wallet jargon. No second identity check. The conversion from euros into stablecoin had to disappear entirely into the Partner's own app.
What they needed from an on-ramp:
- Fully API-driven and white-label
- Priced to undercut incumbents
- Instant for the sender
- Reuse of existing KYC
The Solution
Transak runs the pay-in leg end to end, fully embedded behind the Partner's own interface. A user who has already verified their identity once in the app is handed off by API and dropped straight into open banking: they pick their bank, confirm a pre-filled transfer inside their own banking app, and they're done. Euros are converted to stablecoin in two to five minutes.
Users never know Transak is in the loop. The Partner already settles the final mile through its own local payout rails, the division of labour is clean: Transak collects and converts stablecoin in the origination market; the Partner delivers it on the ground.
The Results
|
Metric |
Result |
|
Total volume processed (~6 months) |
$30M |
|
Completed transfers |
37,000+ |
|
Verified users onboarded |
20,000+ |
|
Average transfer size |
~$780 |
|
Volume in a single peak month |
$9M+ |
The Insight
Remittance is a habit, and habits reward whoever removes friction
Sending money home isn't a one-off. It's a monthly ritual tied to rent, family and payday. Once a user is verified and has a single smooth transfer behind them, switching costs rise and they come back.
The revenue data clearly shows that users who transfer six or more times generate roughly 60% of all revenue, while one-time users contribute just 7%. By making the first transfer effortless and every repeat transfer instant, the Partner turned a notoriously disloyal, price-sensitive category into a book of regulars.
Any payments or remittance company can use Transak to collect and convert stablecoin from high-value origination markets (like regions using Euros, the UK and beyond) over a single API, at transparent low rates.
